Herconomy

Music and Sound Design for

HERCONOMY - Breast Milk Money

Making the true value of breastfeeding visible

Breastfeeding has many proven health benefits, yet in Nigeria, the exclusive breastfeeding rate is 29% below the global average. While some mothers can’t breastfeed for medical reasons, most are held back by social pressure, stigma, economic constraints, and a lack of support - especially in the workplace, where only 9% of employers offer breastfeeding-friendly policies.
At the same time, many mothers end up spending over 30% of their household budgets on formula, often driven by aggressive marketing. Since women are typically responsible for household spending, this cost directly limits their financial freedom and long-term security.

At Herconomy, Nigeria’s first digital bank for women, we saw an opportunity: to turn an invisible maternal act into a visible financial asset. Breastfeeding is known to be healthy, but it’s rarely seen as economically smart.

The goal was to make breastfeeding visible, valuable, and financially rewarding. Not just through awareness, but by building a tool that transforms care into capital - helping mothers invest in both their children’s development and their own futures.

Agency: Serviceplan